About Us

We started business operations under the name "Positive Design" in January 1999 out of a spare bedroom in Northern Virginia. The business focus was to create affordable custom websites for small businesses and organizations and to make it a positive experience for the clients.

After a few years of running the business in this fashion, clients started asking if they could make basic content updates to their websites themselves even though they had no programming skills. We had no good solution for that request. Then, our company president, Steve Schwartz, had a entrepreneurial flash -- to create a system that would provide easy 'edit it myself' functionality for the client requiring only one hour of personal training. Furthermore, each client's website would have its own unique design and colors to match their business brand. The new "PD/GO System" was an immediate success as nearly all clients wanted it.

The PD/GO Team is made up of a diverse group of talented, fun and professional people. We have a passion for making web design a positive experience for our clients. Learn more about our awesome team members below!



Meet the Team

Steve Schwartz
Owner / President / Marketing

Steve grew up in San Pedro California and started attending UC Santa Barbara in 1990. After a year and half, he transferred to Humboldt State University where he earned a Bachelor's degree in applied mathematics with emphasis in computer science. One of his first jobs after college was creating websites for Mobil Corporation. After that, working for a major ISP company, he was tasked with redesigning their unprofessional intranet web pages into an attractive and consistent corporate standard. One day while doing this task, he had an idea that there were likely many thousands of websites for small businesses across the United States that needed to be redesigned and improved. He started doing research and contacting business owners that could use his help. Many agreed to have him improve their websites, and Positive Design was born.

Steve has three children and lives in Vero Beach Florida where he is very involved in community organizations such as the Indian River County Chamber of Commerce, Vero Beach Christian Business Association, and Vero Business For Business Networking. Steve loves travel, cruises, beaches, movies and he occasionally plays drums in a church praise and worship band.



Beverly Jones
Franchisee / Project Manager

Beverly B. Jones is the owner of PD/GO Digital Marketing of Stuart, our first franchisee. Beverly felt that PD/GO was a great complement to her existing public relations and marketing business and bought her franchise in 2011. She enjoys being able to provide her clients with a range of services including: graphics, advertising, copywriting and press releases, photography, marketing and websites. Beverly has owned her own business, BB Jones Communications, Inc. since 1994 and is well-known in her community. Her office is located at 2682 SE Willoughby Blvd., Suite 201, Stuart. Her phone is 772-600-8330.



Carrie Fernandez
Assistant To The President / Billing

Carrie was born and raised in New Jersey to hard-working parents who had fled Cuba during the Castro Revolution. She has many years experience in administrative and bookkeeping/accounting positions including public school systems and an energy company. She has a great husband and their son is actively involved in youth theatre productions. She helps with setup of new websites, email accounts, billing, and project management.



Seth Goldsmith
Tech Ninja / Training

Seth has worked for PD/GO since 2007. He enjoys simplifying the technical aspects of running a business in the 21st century. Seth was born in Pennsylvania but has lived in sunny Florida since 1989. Seth and his wife Christa were middle school sweethearts and now have 5 children. They are very committed to the cause of caring for the needs of orphaned and vulnerable children locally as well as in Uganda East Africa. He enjoys fishing, camping, hiking and basketball. He is a tireless Tampa Bay Buccaneers fan. Go Bucs!!!



Karen Pittman
Tech Diva / Project Manager

Karen was born and raised in Alabama and attended the University of Alabama where she studied Computer Science. For the next eleven years she co-owned and managed two large franchises based in Birmingham, AL. In 2009 she relocated to Florida and soon after began to learn various internet skills including internet marketing, programming and SEO.

She is a project manager for PD/GO, working hard with clients and staff to ensure that websites are completed on time and budget to the full satisfaction of each client.

Karen enjoys reading and spending time with her three beautiful daughters.


Bruce Cadle
Social Media / SEO / Marketing / PR

Bruce has lived on the Spacecoast of Florida for most of his life. He's been happily married to Valerie, his childhood sweetheart, for over 40 years. He has worked with PD/GO since 2011 and loves to help clients with Search Engine Optimization, Social Media, Internet Marketing and Public Relations.

Bruce has been featured, quoted, profiled or has appeared in thousands of newspapers, magazines, websites, radio and TV shows in over twenty countries, including: The Today Show, Fox & Friends, USA Today, The New York Times, The Washington Post, The Los Angeles Times, and Rolling Stone magazine. He is also a featured expert on About.com and Ehow.com.



Erica Onorato
Content Specialist

Erica graduated from the University of Florida with a B.A. in Sociology. She has worked as a Marketing & Graphic Production Coordinator for a manufacturing / mail order company. She edited the quarterly catalog and designed and typeset various product related materials and inter-office forms. Her most recent role has been that of teacher and she has discovered the joy of studying English grammar. She brings to PD/GO her love of design and editing to create polished and professional websites for clients. She thoroughly enjoys her job! Erica lives in Vero Beach with her husband, two teenage boys, and nine-year-old daughter. Together they enjoy camping and kayaking.



Chris Spence
Graphic Designer

Chris Spence has been a professional graphic designer since 1989 (yes, that was back in the pre-computer, wax paste-up days) and with the PD/GO Team since 2012. He attended the Art Institute of Pittsburgh, where he graduated among the top 5 in his class. When not in front of his computer, Chris enjoys hiking, cycling, downhill skiing, photography, and exploring U.S. National Parks. Many people aren’t aware that Chris designed and managed a successful “Haunted Forest” Halloween attraction in Ohio from 1996-2008.



Laura Hartness
Content Specialist

Laura has worked with PD/GO since 2008, joining the team during the five years she lived in Vero Beach. Originally from Greensboro, NC, she now lives there with her husband and two sons. She appreciates telecommuting as a Content Specialist, as it affords her employment flexibility as a stay-at-home mother. She enjoys playing the French Horn in local ensembles, writing for her website The Calico Critic, and working on her master's degree in Christian apologetics from Southern Evangelical Seminary.



Mike Foley
Internet Marketing / SEO

For several years, Mike has helped small businesses and organizations get found online using search engine optimization (SEO), pay-per-click marketing on Google and Facebook, creating and cleaning up online business profiles, and much more. In fact, he has has even managed the social media accounts for rock stars communicating directly with fans!



Tino Sebastiani

Tino has been the PD/GO team programmer since 2009. He has created dozens of custom database-driven websites, web applications, custom mobile websites, etc. He also adds new features to the PD/GO System, and consults on a whole host of technical issues. He is the 'go to' guy when clients and staff ask, "Can this be done?"

Tino and his wife live in Melbourne, Florida and enjoys working out and cycling on and off road.



Rich Trebus
Graphic Designer

Richard is an illustrator, designer, writer, and animator who lives and works in Saint Cloud, Florida. Richard attended The Columbus College of Art & Design from 1990 to 1994 and then launched a career as an animator for companies like Warner Bros., Nest Entertainment, Character Builders Inc., Twentieth Century Fox and Walt Disney Feature Animation. In addition to his work with PD/GO, Richard is also the head of the art department at The Hollywood Collectibles Group in Orlando, and of course an avid freelance artist to the Orlando area theme parks.



Stephen Sharp

Stephen (aka 'Sharp') is a graduate from Liberty University with a Bachelor of Science in Religion. His interests include fixing computers, messing with Linux, playing video games, and avoiding the sun at all costs. When not in front of a screen, Stephen can probably be found at a church event where he works with Seth Goldsmith as an intern at Coastal Community Church in Sebastian.



Rachel Robbins
Web Developer

Rachel's past career interests and education have zigzagged from art and photography to computer science, math and biology. She has found that working in web development and design combines her love of art with a scientific mind. She develops web designs in PD/GO version 4. Rachel loves to be handed a design and asked to make it happen! Having lived in San Francisco, Washington DC, and Grand Rapids, Rachel currently lives in a tiny house near the Rocky Mountains in Fort Collins, Colorado with her husband and two cats. She enjoys hiking in the nearby mountains, watching wildlife in her own yard, reading, and photography.

Rachel Robbins